Survey research
Nowadays sponsorship objectives are often more sophisticated. Media research tells only of the level of coverage and audiences achieved and needs to be supported by targeted primary research to assess truly the impact of an association.
Like our media research provision, we are able to offer a full range of consumer research tools and methodologies. Whether the target for sponsorship is corporate clients, employees, business decision makers, retail buyers, spectators or the general public, we can tailor an approach to suit your exact requirements. Our consumer research capabilities are international and respondents can be interviewed by telephone, face to face or via the Internet.
While the large market research agencies are expert in general survey work, few if any, are able to offer specific sponsorship research experience and recourse to benchmark data acquired over two decades of business. Indeed comparative survey research data is available for a range of properties and for a multitude of target audiences so that all results can be placed in context.